More data has been created in the last couple of years than in the entire history of the human race. However, 99 % of generated data goes unused in some industries. How do we turn Big Data into Smart Data, and create value for the manufacturing industry? Gothenburg, 26 January 2016: SKF sparks conversation and spreads ideas with a new series of a knowledge-sharing symposium called “Let’s Talk”. Industry experts are discussing topical trends such as Digitalization, Industry 4.0 and Sustainability in front of a live audience. The events are being held at Chalmers University of Technology, Gothenburg, Sweden and will be published on YouTube. The first event’s topic is all about Big Data and Industrial Digitalization. Speakers are Johan Stahre, Head of Division Production Systems, Chalmers University of Technology; Kent Eriksson, Business Consultant Internet of Things, PTC and Victoria Van Camp, Director Technology and Solutions, SKF Group. “SKF has been dealing with Smart Data for the last 30 years. In the beginning we worked with hand-held devices to take in data from our customers to prolong their machines’ service intervals. Data as part of an entire puzzle is more valuable than data in small pieces. Today, Big Data can be analyzed and I see a great opportunity in that. The combination of analytics and diagnostics with knowledgeable people is going to be very powerful in the future”, says Victoria Van Camp, Director Technology and Solutions, SKF Group. The recorded symposium will be published on SKF’s YouTube channel. Further information can also be found on our website: www.skf.com or by following the hashtag #LetsTalkBigData across Twitter, Facebook, LinkedIn and Instagram. More “Let’s Talk” videos will be published in the upcoming months. Aktiebolaget SKF (publ) For further information, please contact: Press Relations: Sabine Hergenröder, +46 31 337 6418 ; +46 705 77 6418 sabine.hergenroder@skf.com SKF is a leading global supplier of bearings, seals, mechatronics, lubrication systems, and services which include technical support, maintenance and reliability services, engineering consulting and training. SKF is represented in more than 130 countries and has around 15,000 distributor locations worldwide. Annual sales in 2014 were SEK 70 975 million and the number of employees was 48 593. www.skf.com ® SKF is a registered trademark of the SKF Group.